Summary
Jono Catliff demonstrates how to use Claude Code to research competitors’ advertising and build better campaigns from what he finds. Using plumbers in Toronto and Dublin as an example, he shows how to identify local competitors through Google Maps, then determine which of them are actually running ads.
The workflow connects Claude Code to Apify, a scraping platform with tools for the Google Ads Transparency Library, the Facebook ad library, and TikTok. Catliff explains how to store the Apify API key safely in a .env file, then pull competitor ads and landing pages into a single ad library and sort them by longest-running, most viewed, and strongest offers.
He reviews the results critically, noting that long-running ads are not always good ones and that the best offers, such as a 30-minute arrival promise or a 10-year warranty, are the more useful signal. His advice is to treat competitors’ best ads as a floor to clear, then have Claude Code generate landing pages and ads inside Google Ads that beat them. He also suggests widening the search to larger national advertisers to raise the bar further.
📺 Source: Jono Catliff · Published November 03, 2026
🏷️ Format: Tutorial Demo
