Descriptions:
WHOOP, the health wearable company founded in 2012, has surpassed a $10 billion valuation after closing a funding round exceeding $500 million, CEO Will Ahmed announced in this Bloomberg Technology interview. The raise brings in strategically significant investors — Mayo Clinic and Abbott on the health and medical device side, alongside sovereign wealth funds including QIA — reflecting WHOOP’s deliberate shift from athlete performance tracking toward clinical-grade health monitoring.
Ahmed shares engagement figures that underline the platform’s stickiness: WHOOP members open the app eight times per day, and the platform claims an 83% DAU/MAU ratio, which Ahmed says is second only to WhatsApp. The company recently restructured its membership tiers, introducing a top-tier ‘Whoop Life’ plan at $360 per year, and reports strong member migration toward that premium level. New features driving the upgrade include ECG monitoring with atrial fibrillation detection, blood pressure insights (positioned as a wearable-first capability), and a newly launched advanced labs blood testing service.
WHOOP plans to hire 600 employees in the current year — an 80% headcount increase — and is expanding internationally backed by its sovereign wealth fund investors. On AI, Ahmed identifies the WHOOP AI assistant as a major development area, framing it as central to the platform’s ambition to become the most powerful personal health platform in the world. Notable athlete investors include Cristiano Ronaldo, Rory McIlroy, and LeBron James.
📺 Source: Bloomberg Technology · Published March 31, 2026
🏷️ Format: Interview
