Descriptions:
Here’s a full line-by-line breakdown of every dollar it costs to run Yorby, a $120K ARR startup, coming in at $4,198 a month.
A few months ago I made a video showing that my app was making $5K a month and somehow turning $0 profit. That video broke down every cost at the time, which came out to just over $3,000 a month. Now that we’ve crossed $100K ARR and are running at around $10,300 a month in revenue, I wanted to do the same exercise again and see where we actually stand.
The short version: revenue more than doubled, but costs only went from $3K to $4.2K. We went over every service we pay for including Supabase, Vercel, Resend, Apify, Kling, Google Cloud, Claude, Codex, PostHog, and a bunch of others. I also get into where we think we can cut costs significantly by self-hosting more of our infrastructure and moving some LLM usage off the frontier model providers.
Chapters:
00:00 How Much It Costs to Run a $100K ARR Startup
00:39 What Yorbi Actually Does
01:57 Revenue Proof and Current Run Rate
02:17 Infrastructure Costs: Supabase and Vercel
04:04 Team Tools: Notion, Slack, and Email
06:27 Analytics Costs with PostHog
07:01 AI Costs: Claude, Gemini, and OpenAI
12:59 Video Gen, Affiliates, and Workspace Tools
14:58 Scraping, Support, and Backend Services
17:23 Total Monthly Costs Revealed
18:08 How I’d Optimize Startup Costs
21:02 Why Marketing Costs Are Low
Check Out Yorby, the social media marketing tool for startups: https://www.yorby.ai?utm_source=yatb-yt
Want to work with me 1:1? Book some time with me at https://www.youraveragetechbro.com
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