Summary
Liam Ottley takes a crew to Spain to overhaul the operations of Atlas AI, a coaching business run by his friend Daniel Turner that helps AI agency owners win clients. After a tough month that cut the team from four people to two, the goal is to use AI to remove bottlenecks without disrupting what already works.
The week is organized around a five-part scorecard: unifying data from about ten disconnected tools into a single database, building a shared workspace dashboard, raising the ratio of AI agents to humans from zero, improving the team’s technical literacy, and increasing weekly AI usage from roughly 100,000 tokens toward 10 million.
The video shows the team building a LinkedIn content tool meant to match Daniel’s own writing style, since each post previously took up to ten hours. It also demonstrates a sales-call coach and a pre-call dossier agent, connected to Fireflies recordings, that Daniel created by describing his job aloud. A data-health dashboard marks each tool’s integration status. The result is a practical look at how a small service business can apply Claude-based agents and skills to real operations.
📺 Source: Liam Ottley · Published November 01, 2026
🏷️ Format: Workflow Case Study
