Summary
ColdFusion traces the rise and collapse of GoPro and examines its surprising new direction as an AI company. The action camera maker went public in June 2014, peaked at a $12 billion valuation that October, and has since lost about 98% of that value.
The episode walks through the company’s history: Nick Woodman’s surf-trip origins, the 2009 HD Hero, revenue growth from about $60 million in 2010 to over $1.5 billion in 2015, and the missteps that followed, including the Hero4 Session pricing problem, a failed media division, and the recalled Karma drone that lost out to DJI’s Mavic.
The recent turn is the focus. Bloomberg reported that YouTuber Markiplier (Mark Fishbach) had become GoPro’s largest shareholder with an 8.5% stake, GoPro announced a pivot into AI, and the stock surged about 200%. GoPro then agreed to a $285 million buyout by a private photonics firm. The video explores what that means for a company now looking toward military defense and AI, and the drama around the investor involved.
📺 Source: ColdFusion · Published October 28, 2026
🏷️ Format: Deep Dive
