Summary
Whoop CEO Will Ahmed joins the All-In interview program to discuss how the wearable maker has built one of the largest continuous health datasets in the world. Members wear the device an average of 23.6 hours a day, and Whoop has collected more than 50 billion hours of physiological data across a base expected to reach about 4 million members by year end.
Ahmed walks through the company’s 14-year history and its shift in 2017 and 2018 from a one-time $500 hardware purchase to a subscription model priced at $15 to $30 a month, which turned Whoop into a recurring-revenue business focused on member retention. He also covers the role of athlete endorsements, including LeBron James as a global ambassador.
A major theme is AI. Ahmed rates the Whoop AI coach at roughly seven and a half out of ten, describes how it draws on sensor data, blood testing, medical records, and daily journal entries from over half of members, and discusses the possibility of predicting out-of-range biomarkers from physiological signals alone. The conversation also touches on the company’s dispute with the FDA over regulation of health wearables.
📺 Source: All-In Podcast · Published October 29, 2026
🏷️ Format: Interview
