What Apple’s 2025 iPhone App of the Year Founders Want From Siri

What Apple’s 2025 iPhone App of the Year Founders Want From Siri

More

Summary

Bloomberg Technology interviews the two co-founders of Timo — Apple’s 2025 iPhone App of the Year — ahead of a major Apple keynote to get their perspective on what the next evolution of Siri and Apple Intelligence should deliver. Helen and Melissa built Timo as a visual planning app that uses AI to make scheduling more adaptive and time-tangible, with a particular focus on users with neurodivergent conditions such as ADHD who benefit from structured, visual representations of tasks and time.

The conversation centers on how a more capable, multi-step Siri could function as an ambient layer for apps like Timo — allowing users to interact through voice commands or system shortcuts without opening the app directly, extending the product’s utility across both iOS and macOS. The founders frame a smarter Siri not as a competitive threat but as complementary infrastructure: the more Apple Intelligence can do at the OS level, the more deeply third-party apps can integrate into users’ daily routines.

Both founders express strong interest in upcoming Apple Intelligence announcements, particularly around cross-platform continuity and multi-step task handling — capabilities that align directly with Timo’s mission of reducing cognitive load around planning. The interview also offers a brief window into what it means to build for accessibility on the Apple platform, with the founders highlighting how Apple’s OS-level accessibility features informed their own approach to supporting users whose needs are often invisible to standard app design.


📺 Source: Bloomberg Technology · Published June 08, 2026
🏷️ Format: Interview

1 Item

Channels

1 Item

Companies