Descriptions:
Greg Isenberg interviews Kova — a viral short-form video creator with over 20 million views whose client list includes Nvidia and Adobe — for her first-ever public breakdown of the AI-powered workflow behind her Instagram Reels content. The conversation is built around a live walkthrough rather than abstract advice, covering every tool in Kova’s stack.
The centerpiece is her use of Manis AI as a true agentic tool: Kova prompts Manis to analyze an existing creator’s video, transcribe it, break it into narrative sections, extract style keywords, and generate a full replication plan — including typography, color palette, VFX approach, audio direction, and five-act story structure. She contrasts Manis with Claude and ChatGPT, noting that Manis actually runs scripts to parse video files rather than making assumptions, which matters when the goal is precision style extraction. The discussion also covers her signature visual language: scan line overlay effects in After Effects, chunky rounded Fredoka-style title cards, word-by-word captions, and lo-fi 70-90 BPM “crunchy chip-tune adjacent” audio.
The second half addresses project planning in Obsidian and using Claude Code to scaffold project structures. Kova also shares a counterintuitive lesson: her technically imperfect videos (misaligned text, cropped objects) consistently outperform polished ones because imperfections generate comment engagement that drives algorithmic reach. Viewers leave with a specific, tool-by-tool blueprint applicable to any founder trying to build audience alongside a product.
📺 Source: Greg Isenberg · Published March 06, 2026
🏷️ Format: Interview
