Summary
Scott Galloway argues in this Prof G deep dive that storytelling has become one of the most valuable skills in an economy reshaped by AI. He starts with the radiology example: despite predictions that AI would replace radiologists, Mayo Clinic’s radiology staff has grown 55%, and a study found only 36% of radiologists’ time goes to reading scans, with the rest spent on human judgment.
Galloway applies the same logic to writing. He contends that AI tends toward the average, while judgment, perspective, taste, and emotional resonance remain scarce. He backs this with job-market data: LinkedIn postings mentioning “storyteller” doubled between 2024 and 2025, executives mentioned storytelling on earnings calls 469 times in 2025, and communications roles at OpenAI and Anthropic list pay up to $400,000, with a Netflix role reaching $775,000.
The episode also discusses tech companies building their own media operations, including OpenAI’s reported purchase of the TBPN podcast, and the flood of AI-generated content online. It cites an analysis finding 74% of newly created web pages contained detectable AI-generated content, and contrasts Fortune’s AI-assisted reporting workflow with warnings from the New York Times publisher about a torrent of AI slop.
📺 Source: The Prof G Pod – Scott Galloway · Published October 14, 2026
🏷️ Format: Opinion Editorial
