Summary
Meta’s new AI agent Muse is free to try and built to do tasks, not just answer questions. On The Prof G Pod, investor and writer Jack Reigns of Slow Ventures explains what Muse is, why Meta is giving it away and what it could mean for consumers. Meta announced Muse on September 8, and within about three weeks it had an estimated 3.4 million downloads and more than 76,000 App Store ratings.
Muse asks users to connect their calendar, email, iMessage, notes, browser, Google Drive and financial accounts through Plaid, which raises obvious data and privacy questions. Launch partners include PayPal, Shopify, Expedia, Stripe, Best Buy, Walmart, Instacart, Wayfair and Gap. Amazon is the notable holdout and blocked Muse from its platform. Pricing starts at 100 million free tokens per week, with $20 a month for 500 million and $100 a month for 3 billion.
The discussion looks at the economics behind the strategy. Meta and Google can subsidize compute from advertising cash flow, while OpenAI and Anthropic are burning cash on frontier models that are quickly commoditized. The episode also considers how Apple, Google and Amazon might respond in the consumer agent race.
📺 Source: The Prof G Pod – Scott Galloway · Published September 30, 2026
🏷️ Format: News Analysis
