Descriptions:
Jack Dorsey’s newly launched Buzz is getting attention as a potential Slack alternative built around AI agents as first-class team members. In this episode of The Startup Project, Greg Isenberg sits down with a power user to break down what Buzz actually does, who it’s for, and how to get the most out of it.
Unlike Slack’s bolt-on integrations, Buzz treats agents as native team members with their own channels and persistent context. One of its standout features is a swappable agent harness — users can switch between Claude Code, Codex, Goose, or other coding backends without losing any conversation history or context. The video walks through practical demos including building full-stack apps inside Buzz, setting up automated daily workflows that pull data from external APIs, and wiring up agents to analyze Twitter performance metrics on a recurring schedule.
The discussion highlights why Buzz’s open-protocol architecture makes integrations dramatically easier than proprietary platforms like Slack, and identifies solopreneurs and small teams as the current sweet spot for the tool. Viewers come away with a clear picture of whether Buzz fits their workflow and several non-obvious best practices for getting agents to collaborate effectively inside a shared workspace.
📺 Source: Greg Isenberg · Published July 28, 2026
🏷️ Format: Review
