Descriptions:
Check out Xero here: https://referrals.xero.com/YourAverageTechBro_XeroCollabThree
A billionaire investor told me to 10x my prices and lose 90% of my customers, and after thinking about it, I think he’s right.
A few weeks ago my co-founder and I pitched Yorbi to Jason Calacanis inside his Launch accelerator program. He didn’t sugarcoat anything. He told us our $40/month pricing made us look cheap, that we’d never land serious B2B customers at that price point, and that we needed to completely rethink our business model if we actually wanted to build something big.
In this video I walk you through exactly what he said, why we decided to actually listen to it, and how we’re now pivoting Yorbi from a $40/month self-serve B2C tool to a $300/month premium B2B offering with white glove service and a full sales-led process. Early signals have been good, but it’s a big swing and I’d be lying if I said I wasn’t nervous.
Chapters:
00:00 Pitching a Billionaire
00:21 Meet Jason Calacanis (Launch Accelerator)
00:57 What Yorbi Does
01:50 Too Cheap to Win Big Clients
02:46 The 10X Pricing Advice
03:40 Why We’re Listening to Him
04:58 Our AI Instagram Growth Hack
06:31 Building the New Premium Tier
06:54 Sponsor: Xero
09:19 Early Sales and What’s Next
Check Out Yorby, the social media marketing tool for startups: https://www.yorby.ai?utm_source=yatb-yt
Want to work with me 1:1? Book some time with me at https://www.youraveragetechbro.com
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