Descriptions:
Craig Hewitt demonstrates how he cancelled a $5,000-per-month marketing agency and replaced it with Higgsfield’s MCP (Model Context Protocol) server running inside Claude Code — a connector that installs in 45 seconds and costs a fraction of agency fees. The video shows three complete campaigns built live: a full marketing plan for a fictitious insulated cup brand, a brand kit creation workflow, and an automated Instagram carousel tied to trending Hugging Face open-source models.
Higgsfield functions as a unified creative execution layer, giving Claude Code access to a broad catalog of generative media models — including GPT Image 2, Nano Banana Pro, Cling 3.0, Sora 2, and Seed Dance 2 — without requiring separate API accounts or manual model switching. Hewitt frames Claude Code as the “brain” and Higgsfield as the “creative arms,” with the MCP enabling end-to-end campaign production including image generation, video creation, and structured asset delivery inside a local project folder.
The demonstration includes a CMO agent skill that generates customer segments, channel strategies, and creative briefs from a single prompt, as well as a content factory skill that can be automated via GitHub Actions or cron jobs for daily social media publishing. Hewitt is candid about output quality — one generated video misses the mark — but the overall workflow shows how small teams can compress multi-day agency cycles into under 20 minutes.
📺 Source: Craig Hewitt · Published May 05, 2026
🏷️ Format: Hands On Build
