Descriptions:
The founder of Yorby — an AI-powered social media marketing platform — breaks down the technical and business decisions that took the app from 10,000 to 25,000 users and from zero to $7,000–$8,000 per month in revenue, with PostHog and Stripe dashboards shown on screen as proof. Filmed as of April 3, 2026, the video is an honest look at what actually breaks when a Next.js and Supabase stack starts to scale.
The biggest architectural change was abandoning a fully serverless model for database-heavy operations. As the number of concurrent background jobs grew — powering features like competitor account monitoring and viral content detection — the Supabase JavaScript client library began exhausting the available PostgreSQL connection pool, causing dropped operations at scale. The fix was a dedicated 24/7 server on Google Cloud Platform (Compute Engine) connected directly to Supabase via its native PostgreSQL interface, bypassing the PostgREST API layer entirely. For workflows that needed to stay serverless, Upstash Workflows solved the 3-minute function runtime limit by chaining discrete steps, each with its own invocation window, allowing processes to run for 30 minutes total.
Yorby’s three core features — a curated viral content database, an agentic video script remixer, and a competitor account spy tool — all run on this infrastructure. The app’s only growth channel remains organic social media content, including AI-generated UGC accounts, a strategy unchanged since the 10,000-user milestone.
📺 Source: Your Average Tech Bro · Published April 08, 2026
🏷️ Format: Workflow Case Study
