Descriptions:
Edmund Yong walks through a complete, cost-efficient workflow for producing AI-generated UGC marketing videos using Claude and the Higgsfield MCP server. The tutorial is built around Yong’s own app, Create Skills, and shows how to plan, script, and render short-form video ads entirely within a single Claude Desktop conversation — a process he reports takes roughly 5 minutes and costs a few dollars, compared to hundreds or thousands for traditional UGC creators.
The workflow starts with ad planning: Yong uses a four-part script structure (hook, problem, solution, CTA) and prompts Claude to generate five hook variations before selecting the strongest. A custom Claude skill then translates the chosen hook and brief into a detailed Higgsfield prompt, specifying character reference (chosen from Higgsfield’s built-in avatar library or a personal photo), scene setting, camera style, timing breakdowns, and voice synthesis via seed audio. The Higgsfield MCP connector handles all API calls to the Higgsfield platform from within Claude, generating multi-variant video renders without leaving the chat interface.
A key theme throughout is a lean testing philosophy suited to solo founders: the goal is not to produce a perfect ad but to test many angles quickly, identify which message resonates with the target audience, and double down only on proven winners — scaling later through paid distribution or human creators. The video also covers how to use AI feedback loops to evaluate and iterate on generated assets before committing to a final cut.
📺 Source: Edmund Yong · Published May 05, 2026
🏷️ Format: Tutorial Demo
