Summary
Liam Ottley sits down with Isaac, founder of the eight-figure sourcing agency Imprint Genius, to find the biggest bottleneck in the business and design an AI system to fix it. The agency finds factories to make custom products for large brands, but each client proposal takes days, and some buyers move on before it is ready.
The conversation first maps the business: Isaac’s “Sourcing Guy” personal brand across Instagram, TikTok and YouTube, the funnel from social content to the website and inquiry form, and the two client types, corporate and retail buyers and e-commerce brands. From there it traces the sourcing flow and identifies the proposal presentation as the most labor-intensive step, since it requires recalculating tariffs, duties, shipping costs and factory quotes at different volumes.
The proposed solution is a flexible AI workspace connected to business data and platforms, with reusable skills for building presentations in the company’s style. Additional skills could research a client brand over the past 30 days and suggest proactive product ideas drawn from past presentations. Ottley estimates this could cut a six-hour task to about 30 minutes.
The video is a practical look at how a service business can break a workflow into roles and automate it with AI.
📺 Source: Liam Ottley · Published October 09, 2026
🏷️ Format: Workflow Case Study
