Summary
On the DevDay 2026 outdoor stage, Higgsfield co-founder and CEO Alex Mashrabov talks about building agents that pick models and provision their own GPU infrastructure. Mashrabov helped create the product that became Snapchat Cameos and later led generative AI at Snap.
He describes Higgsfield as a multimedia AI platform where creative marketers build advertising campaigns end to end, now with an API for developers who want to ship interactive media. The conversation centers on Supercomputer, an agentic system that can produce consistent ten-minute videos. Mashrabov says getting one good image is easy, but delivering a continuous experience requires planning, self-evaluation against quality criteria, deterministic workflows, and the ability to launch GPU infrastructure for rendering with fine-tuned video models. He says one such skill cost over $30,000 to develop.
He also credits OpenAI’s Astra model with improved creativity and computer use, letting an agent operate the ten or twelve tools that once required a team of about fifteen people. As an example, he describes a live AI-generated stream with the streamer Neon walking through New York City, which ran more than ten hours. He ends by discussing how small teams can now build new forms of media.
📺 Source: OpenAI · Published October 07, 2026
🏷️ Format: Interview
