Summary
This video from Jono Catliff demonstrates how to use Claude Code together with SEMrush to analyze competitors’ SEO performance and apply the findings to your own site. It walks through five prompts, each targeting a different part of search visibility.
The workflow starts with identifying the competitor pages that drive a disproportionate share of traffic and rebuilding improved versions as service pages and blog posts. It then covers finding high-performing competitor keywords to add to existing content, collecting competitor backlinks as ranking opportunities, and tracing business citations on sites like Yelp and the Better Business Bureau using exact-match searches on phone numbers and other identifiers.
The final step looks at which brands are winning visibility in large language models such as ChatGPT, and how to reverse engineer that performance. Setup instructions cover downloading the free Claude desktop app, opening Claude Code, and connecting SEMrush data, with an emphasis on improving on competitor pages rather than copying them. The video suits small business owners, marketers, and freelancers looking to automate SEO research.
📺 Source: Jono Catliff · Published October 29, 2026
🏷️ Format: Tutorial Demo
