Descriptions:
Greg Isenberg brings on growth marketer Cody Schneider for a live build session demonstrating how to use Claude Code as an agent orchestration layer for end-to-end marketing automation. The session walks through constructing an agent that generates 100 Facebook ad variations, publishes them directly via the Facebook Ads API, builds a tracking dashboard, analyzes performance data, pauses underperformers, and scales winning creatives to dedicated budgets — all triggered by natural language prompts inside Claude Code.
The tool stack includes PhantomBuster, Instantly AI, Refonic, Railway, and the Facebook Ads API, with Claude Code acting as the central harness coordinating across all of them. Schneider also demonstrates extending the workflow to video creative: using the HeyGen API to bulk-generate UGC-format video ads by porting winning static ad scripts into video templates and auto-uploading to Facebook. The concept of “GTM engineering” — originally coined by Clay.com to describe data-enrichment-driven outbound workflows — is introduced as the broader framing for this kind of agent-assisted growth work.
The episode is aimed at founders and marketers who want to replace manual growth tasks with persistent, background-running agent workflows. Schneider’s core argument is that the real unlock isn’t one-off vibe coding but building reusable agent infrastructure that continuously handles the “middle work” — the repetitive execution layer between strategy and polished output — freeing operators to focus on creative direction and performance judgment.
📺 Source: Greg Isenberg · Published March 02, 2026
🏷️ Format: Hands On Build
