Descriptions:
Greg Isenberg hosts Amir for a live, end-to-end walkthrough of building a validated marketing landing page using a stack of AI-native tools: Idea Browser, Claude Code, Paper, and Humbul. The session builds on a previously developed concept — an AI B2B sales sparring partner — and shows how to refine messaging, redesign page sections, and launch A/B experiments entirely from the terminal.
A standout element is Idea Browser’s new MCP integration with Claude Code, which allows the agent to pull structured business context — ICP positioning, offer definitions, growth strategy documents — directly into the session without manual copy-pasting. Amir uses the “lead magnet legend” skill to generate a conversion-focused landing page from that context, then switches to Paper for visual design refinement and Humbul for experiment tracking and data collection.
The conversation also explores a broader thesis: the terminal is becoming the primary interface for all business work, with markdown files serving as connective tissue between idea capture, development, and iteration. Amir and Isenberg draw a through-line from early Cursor adoption to today’s Claude Code-driven workflows, predicting that agents will soon outnumber human visitors on the web. For founders and growth marketers exploring AI-powered go-to-market workflows, this episode provides a specific, tool-by-tool playbook for validating ideas and building high-converting pages without a traditional design or dev team.
📺 Source: Greg Isenberg · Published April 13, 2026
🏷️ Format: Hands On Build
