Summary
Julia McCoy shows how real estate agents can use an AI avatar clone and HeyGen’s Video Agent to produce marketing videos without filming or editing each one. The video is sponsored by HeyGen, which McCoy says also powers their own clone, known to their audience as Dr. McCoy.
The workflow starts with about 15 minutes of phone footage in good window light, from which HeyGen learns an agent’s face, voice and delivery. McCoy then walks through three prompts to run weekly. The first is a local market update, built by pasting current MLS numbers (the example uses Scottsdale’s $1.6 million median listing price, 83 days on market and 532 homes in inventory) so the script reflects real data. The second is a listing tour from existing photos, in either a hosted or a cinematic style, matched to the price point. The third is a short agent intro video for Zillow profiles, email signatures and first replies to new leads.
McCoy also shares practical tips, such as reviewing the script before rendering, keeping videos to around 15 seconds and avoiding reading from a script. The video closes with a pitch for a two-day Clone Mastermind at the creator’s Scottsdale studio.
📺 Source: Julia McCoy · Published October 02, 2026
🏷️ Format: Tutorial Demo
