Summary
Liam Ottley breaks down how he built a polished, lead-generating website for his new business, AI Makeover, using Claude Code and Fable 5. The finished site features a scroll-driven 3D orb, custom animations, and a set of makeover pages designed to stand out from typical AI-generated sites.
The video walks through his process: defining the audience, brainstorming a concept with Claude, and then investing in original media and strong copy, which he argues are what separate memorable sites from generic ones. He shows how he used Higgsfield to generate footage, and how he gave Claude Code access to design resources such as Mobbin, 21st.dev through MCP, and Three.js examples for 3D work.
A key technique is asking the model for ten concepts, choosing a favorite, then requesting more variations and iterating through feedback cycles. Ottley says the build took about two days. He also explains the setup of an AI tool that captures a substantial share of site visitors as leads. It is a practical look at using AI coding tools for design-forward web projects.
📺 Source: Liam Ottley · Published September 25, 2026
🏷️ Format: Workflow Case Study
