Descriptions:
As AI chatbots like ChatGPT, Perplexity, and Gemini increasingly replace traditional search for product recommendations and comparisons, businesses face a new challenge: understanding how — and whether — they appear in these AI-generated answers. HubSpot has responded with a free AEO (Answer Engine Optimization) tool, and this tutorial walks through the entire setup and dashboard from scratch.
The video demonstrates how to create an account, configure brand name variations, identify competitors, and select the AI search prompts most relevant to your buyer journey. Once configured, the dashboard delivers a brand visibility score (the demo shows a 66% score for Futuripedia/Skill Leap), a sentiment rating indicating whether mentions skew positive or negative, and a competitor share-of-voice breakdown across ChatGPT, Perplexity, and Gemini.
Key features covered include the prompt tracking system — which generates buyer-journey queries across awareness, consideration, and decision stages — along with citation monitoring and personalized recommendations for improving AI visibility. The presenter also contextualizes the opportunity: visitors arriving via AI recommendation convert at three times the rate of traditional search traffic, making AEO an increasingly important metric for marketers. The tool is available on a free trial and deepens its personalization when linked to an existing HubSpot account.
📺 Source: Skill Leap AI · Published April 27, 2026
🏷️ Format: Tutorial Demo
