What Apple’s 2025 iPhone App of the Year Founders Want From Siri

What Apple’s 2025 iPhone App of the Year Founders Want From Siri

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Bloomberg Technology interviews the two co-founders of Timo — Apple’s 2025 iPhone App of the Year — ahead of a major Apple keynote to get their perspective on what the next evolution of Siri and Apple Intelligence should deliver. Helen and Melissa built Timo as a visual planning app that uses AI to make scheduling more adaptive and time-tangible, with a particular focus on users with neurodivergent conditions such as ADHD who benefit from structured, visual representations of tasks and time.

The conversation centers on how a more capable, multi-step Siri could function as an ambient layer for apps like Timo — allowing users to interact through voice commands or system shortcuts without opening the app directly, extending the product’s utility across both iOS and macOS. The founders frame a smarter Siri not as a competitive threat but as complementary infrastructure: the more Apple Intelligence can do at the OS level, the more deeply third-party apps can integrate into users’ daily routines.

Both founders express strong interest in upcoming Apple Intelligence announcements, particularly around cross-platform continuity and multi-step task handling — capabilities that align directly with Timo’s mission of reducing cognitive load around planning. The interview also offers a brief window into what it means to build for accessibility on the Apple platform, with the founders highlighting how Apple’s OS-level accessibility features informed their own approach to supporting users whose needs are often invisible to standard app design.


📺 Source: Bloomberg Technology · Published June 08, 2026
🏷️ Format: Interview

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