Descriptions:
Ben AI walks through five practical sales and lead-generation workflows built entirely inside Claude’s desktop co-work feature, which allows users to create reusable automations called “skills” by prompting Claude directly. The video covers a LinkedIn post-engager scraper that pulled 127 unique profiles, qualified 17 against a defined ICP, and exported enriched lead data to CSV — all triggered by a single slash command. A second skill mines lost CRM records, scrapes LinkedIn profiles via Apify, and cross-references Gmail history to surface warm follow-up opportunities.
Key integrations highlighted include Apify (for scraping LinkedIn posts, profiles, and lead databases like Apollo), CRM connectors, and the Gmail app for automated outreach. The presenter also shows Anthropic’s pre-built sales plugin, which ships with skills for account research, call prep, competitive intelligence, and win/loss analysis, and explains how to customize or extend these for specific workflows.
The core methodology — run a workflow once manually with Claude, then ask Claude to codify it into a markdown-based skill file — is demonstrated in detail, making this a concrete starting point for sales teams looking to automate prospecting, lead nurturing, or pipeline analytics without writing custom code.
📺 Source: Ben AI · Published March 19, 2026
🏷️ Format: Hands On Build
