Summary
ColdFusion examines why Apple launched three very different products in October: a smart home display, a $2,000 foldable iPhone, and a touchscreen MacBook Pro. Each one contradicts positions Steve Jobs took publicly, including his 2010 argument that touch surfaces don’t belong on vertical screens, and the video asks whether this signals confusion or a deliberate shift under CEO John Ternus.
The episode traces Apple’s history from the 1990s, when Jobs cut the product line down to a simple two-by-two grid, to today’s willingness to experiment. It covers early problems with the foldable, including cracked screens and returns, as well as past misses such as the Apple Car project and the $3,500 Vision Pro.
The video also looks at Apple’s quiet approach to AI. While rivals ship frontier models at a rapid pace, Apple has become the world’s most valuable company again as AI stocks falter, with concerns about data-center debt, rising interest rates, and OpenAI’s fundraising. The host argues Apple may be betting the future lies in hardware with AI integrated so subtly that users barely notice it.
📺 Source: ColdFusion · Published November 02, 2026
🏷️ Format: Opinion Editorial
