Summary
Y Combinator hosts Farza Majeed, founder of Hey Clicky, a new interface for AI, to explain how startups can launch products with short, frequent videos rather than one expensive production. Majeed, who previously built the online school Buildspace through YC, regularly earns millions of views on his posts.
He argues that launching has changed since the era of Hacker News, Product Hunt and Reddit posts. Today, founders reach users on algorithmic platforms such as X, LinkedIn and YouTube, where constant shipping matters more than a single big moment. A simple video of a founder saying hello and showing a product, he says, can outperform a $20,000 produced video, and the traditional press launch matters far less than it once did.
Majeed prefers to call launches demos and asks his team each week what they are launching. He shows examples of low-view posts and argues that volume builds skill, comparing it to taking a thousand basketball shots. His formula is to tell who you are, what is happening and what you are working on, then demonstrate it, treating each demo as a mini story. The conversation offers practical advice for founders building AI products who want to get attention without a large marketing budget.
📺 Source: Y Combinator · Published October 23, 2026
🏷️ Format: Interview
