Summary
This tutorial shows how to turn Claude into a content and marketing operations hub using a set of free Claude skills and the Blotato MCP connector. Darby Rollins, founder of Gen AI University and an early Jasper user, walks through the setup alongside skills created by Sabrina Ramonov.
The video covers adding a marketplace plugin from a GitHub repository in Claude settings, syncing it so updates arrive automatically, and confirming that the seven included skills are available: repurpose, brand brief, viral hooks, post writer, post creator, content coach, and post scheduler. It then explains how to add the Blotato MCP as a custom connector using an API key, so Claude can schedule posts, review upcoming publishing queues, pull analytics on top-performing posts, and set up comment-reply automations on Instagram and Facebook. Content can be distributed to as many as nine social channels.
Rollins also describes his “Atlas” folder approach: a structured local folder holding a company brain, a CLAUDE.md file, skills, FAQs, connectors, and context for each business division, so Claude’s output matches his voice and avoids hallucination. Viewers who run agencies or manage several brands will find a practical template for centralizing content operations inside Claude.
📺 Source: Sabrina Ramonov 🍄 · Published October 14, 2026
🏷️ Format: Tutorial Demo
