Summary
Max, a founder with minimal coding experience, explains how he built Maxed AI, an all-in-one fitness app, into a business earning roughly $13,000 to $15,000 per month within about six months. The interview with the Starter Story hosts walks through his revenue dashboard, which shows around 20,000 iOS downloads, over 1,000 active subscribers, and an upfront $24.99 yearly subscription instead of a monthly plan.
The app combines workout programming, lift tracking, nutrition, sleep data, and supplement tracking, tied together by an agentic AI coach wired into every part of the app. Max says this coach is a key differentiator in a crowded fitness market.
He shares his tech stack, which includes Claude, Supabase, Vercel, Expo, and RevenueCat, at a cost of a few hundred dollars a month at most. On growth, he describes hard paywalling the app, filming his own short-form videos daily, analyzing hold and skip rates, and then putting the best performers behind paid ads, now about $250 a day. The conversation is a practical look at how AI coding tools lower the barrier to shipping mobile apps and how founders can approach marketing on a small budget.
📺 Source: Starter Story · Published October 07, 2026
🏷️ Format: Interview
