Summary
Meta has opened its personal AI agent, Muse, to outside developers, who can now submit “connectors” that let Muse call their services when a user asks for help. Greg Isenberg, host of the Startup Ideas podcast, argues this could be the app store moment for AI and explains why he thinks the opportunity is open right now.
The video compares the launch to Apple’s App Store, which had paid developers a billion dollars by June 2010, and explains how a connector works in practice: Muse gathers details such as location, budget and timing, then hands the request to a business API that can fulfill it. Isenberg notes that a service can become relevant midway through a larger request, such as an event organizer who suddenly needs equipment rentals, and he covers how developers can build a connector with a coding agent, submit it to Meta and get listed in the directory.
The second half focuses on discovery and business models, including how to earn usage without depending on Meta featuring a connector. Isenberg shares four startup ideas, among them a local paddle match and court finder and a family dinner planner tied to Instacart’s shoppable lists, along with advice on starting in a single city and testing subscriptions. It is a useful primer for founders weighing whether to build on Muse early.
📺 Source: Greg Isenberg · Published September 24, 2026
🏷️ Format: Opinion Editorial
