Summary
Bloomberg Tech sits down with Roblox CEO David Baszucki following the company’s annual developer conference, where Roblox unveiled a significant expansion of its AI-powered creation tools. The headline announcement is Roblox Build, a new feature in the Roblox mobile app that lets anyone — without prior development experience — create 2D games, 3D games, obstacle courses, and puzzle games using AI assistance. The company is currently testing this in New Zealand, and Baszucki reports that creators have already vibe-coded games on the platform and are earning revenue from them in the Roblox marketplace.
Baszucki frames the AI creation push as the fulfillment of Roblox’s original mission: a platform where users make the games, now supercharged by generative tooling that handles 3D generation, scene generation, avatar generation, and code generation working in concert. Creators on Roblox earned $1.7 billion over the past twelve months, a figure Baszucki highlighted to underscore the platform’s economic scale.
A second major announcement is the option for Roblox creators to distribute their games as standalone apps across iOS, Android, PC, and console storefronts — a notable strategic move that expands the platform’s reach beyond the Roblox app itself and positions it to capture a broader slice of global gaming. Baszucki also notes strong growth in the 18-and-up user segment and in markets like India and Japan, as the platform targets exceeding 10% of global gaming traffic.
📺 Source: Bloomberg Tech · Published September 14, 2026
🏷️ Format: Interview
