Descriptions:
Rumble CEO Chris Pavlovski joins Bloomberg Technology to announce the company’s strategic transformation into an AI infrastructure player. Following the close of its Northern Data acquisition, Rumble is rebranding its parent entity as Rum Group and launching Quake AI—a new platform combining cloud computing, AI compute, and infrastructure-as-a-service under one roof. Pavlovski frames this as the culmination of a roadmap laid out when Rumble went public via SPAC in 2021, when infrastructure-as-a-service was already identified as a core pillar alongside the video platform and advertising businesses.
The scale of the opportunity Pavlovski describes is significant: Northern Data has raised its full-year 2026 revenue outlook to €170–190 million, and a recently announced partnership with together.ai adds further upside. Rumble grew from under $10 million in annual revenue in 2021–2022 to over $100 million last year, and management expects the combined entity to look fundamentally different through 2027 and beyond. A key asset is more than 200 megawatts of currently unmonetized data center capacity—including a 180-megawatt facility just outside Atlanta, Georgia—which Rumble plans to monetize as quickly as possible. With latest-generation GPU clusters generating roughly $10 million in annual revenue per megawatt, that idle capacity represents a substantial near-term upside target the company aims to capture by 2027–2028.
📺 Source: Bloomberg Technology · Published June 18, 2026
🏷️ Format: Interview
